Friday, September 16, 2011

Will Chrysler Successfully Remake Itself?

So, over the past year or two, Chrysler has been doing a complete redo of its entire lineup over all of its brands. It has redone the Chrysler 300 sedan, turned the Sebring into the Chrysler 200, changed the Dodge Avenger, Challenger, Charger, Journey, and Durango, as well as made major changes to the Jeep Compass, Grand Cherokee, and Wrangler. With that long list of essentially new models, and improved quality all around, the changes have already begun to pay off. The biggest reason that Chrysler will be able to keep this pace up, or even improve it is that their styling changes make their cars look sharper and more upscale, and the redone interiors add a big sense of quality. These two things will lure in many buyers and create lots of success for Chrysler.

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